Gisele Bündchen's Hidden Baby Bump

Here’s a sneak peak of model mom-to-be Gisele Bündchen's first ad campaign since People magazine broke the news last month that she and her husband Tom Brady are expecting.

If you’re looking for sign of a baby bump in the beautiful London Fog promo pics, you won’t find it. Dari Marder, an executive with the company, reveals that the photos were “retouched to respect [Gisele’s] privacy.”

"Nobody is sexier or more beautiful than Gisele Bündchen in nothing but a London Fog trench coat, even with her visible baby bump," Dari says. "Although Gisele was photographed while pregnant, most of the shots have been retouched to respect her privacy during this wonderful and personal time in her life."

Tom and Brady have yet to comment on the pregnancy, though a source close to the pair told People that they’re “ecstatic” to be expanding their family. The new baby will join big brother Jack, 2 next month, Tom’s son from his previous relationship with actress Bridget Moynahan.