Heidi Klum has been in New York attending Fashion Week and taping the finale episode of Project Runway. She’s also promoting her new activewear collection, Heidi Klum for New Balance. She explained why she decided to create the line.
“Moms are doing so many things, we have so many hats on – go to Starbucks, meet a friend, go to a meeting – and you don’t really want to do that in nasty sweatpants. I myself have to drive 35/40 minutes to go to school, and that time of the day, 7.20 when I have to leave my house, I don’t want to have to be wearing something too cute or too tight, because there are errands to do. So I thought about what is missing that we can all wear, that is cooler, that is active, that is stylish.”
She added, “It’s activewear, it’s for moms on the go. Basically I have four children: our older daughter Leni is six, Henry is going to be five on Sunday, Johan will be four in November and Lou is 11 months. The boys have been going to school now for almost two years and Leni for three years, so what I’ve been looking at is a lot of the moms in the morning doing drop-offs.”
Klum’s New Balance line will be available exclusively on Amazon.com starting October 7.