A child’s name is sometimes a very difficult thing for two parents to agree upon. Once you finally come up with something that works for both – especially if it’s original and different – you hope no one else chooses that same name for any reason whatsoever. It seems new parents and R&B royalty Beyoncé and Jay-Z are taking strong measures to ensure that very thing doesn’t happen to them.
According to Rolling Stone, the power couple have filed an application – made through Beyoncé’s company BGK Trademark Holdings – with the U.S. Patent and Trademark Office to protect the name of their infant daughter Blue Ivy Carter. They have reserved the right to their daughter’s name for possible use as a brand name for a line of baby-related products, including carriages, diaper bags and baby cosmetics.
The couple had to act quickly after fashion designer Joseph Mbeh apparently submitted an application to trademark the label Blue Ivy Carter NYC on January 11th, four days after little Blue made her debut. A second applicant attempted to claim Blue Ivy Carter Glory IV for a line of fragrances on January 20th. Both claims were reportedly denied as the Trademark Office recognized that the name belong to the famous infant.
Joseph later issued a statement claiming that he had plans to pitch the line of products to Jay-Z and Beyoncé with no intention of ripping them off.