R&B superstar Chris ‘Ludacris‘ Bridges, 34, and his 10-year-old daughter Karma rocked Nickelodeon’s 25th Kids’ Choice Awards in Los Angeles, Calif. on Saturday (March 31).
The father-daughter duo wore T-shirts to promote KarmasWorld.com, their educational website for kids in grades 1-6.
“She kept telling me how she wanted to be a singer, so I thought, ‘This is perfect, but it needs to be about what’s going on in your life,’ and her life right now is pretty much school,” the rapper said of their online venture.
After some brainstorming, the pair decided to create a site that taught kids real world lessons in addition to academics.
The site touches on subjects like the rewards of hard work and the importance of learning manners as well as the idea that doing good deeds for others will bring good into your life — which is the meaning of the word Karma,” Luda added.
According to the Grammy-winning artist, it’s crucial to know a thing or two about the business world; which is something he learned from his mother as a child.
“My mother taught me [about being an entrepreneur] at an early age and I’d like to pass on the same thing to my daughter,” he explains. “It’s about creating wealth, it’s about putting her in a position where she can be her own boss and learn early on about business.”View Slideshow »»