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Jessica Alba: The Honest Company Is A “Labor Of Love”

During her recent blog for the website iVillage, mother-of-two and actress Jessica Alba opens up about the two little reasons behind her decision to establish and launch her new green product line called The Honest Company. "As a lot of new parents do, when I was pregnant with my first daughter Honor, I spent a ton of time looking for the best baby gear," she begins. "Personally, I wanted to find natural and non-toxic products, but it was confusing to filter through the clutter of what was truly eco-friendly, what the different green claims meant, if it applied to the packaging or the ingredients inside."

Filed under: Celebrity Moms,Jessica Alba

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