Muhammad Ali and his 3-year-old grandson Curtis “C.J.” Conway are the stars of a new Louis Vuitton ad campaign that debuted yesterday.
In the ad, which was shot by famed photographer Annie Leibovitz, the 70-year-old boxing legend watches on as C.J. stands in front of him wearing a pair of boxing gloves. A $1,525 Louis Vuitton “Keepall 50” bag lies on the ground beside the pair.
According to Muhammad’s wife Lonnie, the fighter hand-picked his campaign co-star: “The two share a special bond. Of all the grandchildren, C.J. looks the most like Muhammad. And he even acts like him. That child—I’ll tell you!”
C.J. is the oldest child of Laila Ali and Curtis Conway, who are also parents to daughter Sydney.