In a new commercial for his album Magna Carta Holy Grail, proud dad Jay-Z is seen choking back tears speaking with legendary music producer Rick Rubin about his 1-year-old daughter Blue Ivy, whom he and wife Beyoncé welcomed after a miscarriage.
“[She's] something that we both created, you know, we still marvel at her,” the rapper, 43, says.
Rejecting the bad example set by his own father, the rapper was inspired to write the song Jay-Z Blue.
“It deals with, you know, my pop left when I was young, so he didn’t teach me how to be a man nor how to raise a child or treat a woman,” Jay-Z tearfully confesses of the song. “So, of course, my karma, the two things I needed I don’t have, right?”
“And I have a daughter,” the emotional mogul contines. “It’s the paranoia of not being a great dad.”
The Heaven clip finds him contemplating “the idea of (there) being heaven or hell on earth.”
“For me, my idea is heaven is in your daughter’s laughter; hell could be if your child is missing for three minutes — you’re in three minutes of hell,” he says. “It’s just not my belief that a just God would make you burn for eternity for (the) free will that he gave you.”
See the emotional video below.