We all know the feeling; that little hit of dopamine we get whenever we see that someone has tapped the little heart on an Instagram post, showing their digital approval of our content. Not only do likes on social media show us who is enjoying our content, but it can also help boost our content to others.
There’s a reason most of the big accounts on Instagram post content that regularly gets thousands of likes. It’s because these posters have built up a following over time, and their posts reach hundreds of thousands (sometimes, even millions) of followers. With this type of exposure, it is no wonder some people are dubbed influencers on Instagram.
For the digital entrepreneur looking to make a name for themselves on the social behemoth, getting consistent engagement is the best way to put your brand in front of more users. This means posting content that appeals to people, ensuring you are using the right hashtags to put your content in front of the people already searching for it, and doing your best to engage with your audience.
What are some ways to garner more likes and engagement for your page on Instagram? Let’s go over some tips and tricks to boost your engagement, up the number of likes you get, and make your brand an authority in your niche.
Human Tendencies and First Impressions
It is important to remember, we are all only human. We tend to gravitate toward accounts that already have bigger numbers on the likes and followers tabs. After all, these higher numbers make these pages appear more trustworthy, right? People want to be a part of something bigger than themselves and some of these pages can provide an outlet for that desire. They feel like they are part of a movement, something that they are passionate about.
One of the biggest things on social media many notice is that so many pages get consistent engagement, while others in the same niche get practically none. While this is a sad reality that many digital personalities and entrepreneurs struggle with, it is also true. The tactics these bigger accounts are using work.
With enough time, along with some trial and error, you can make it work for you, too. You can make content that makes your first appearances to potential new followers want to hit that like button over and over again.
How to Build Up Your Likes and Broaden Your Exposure
If you are looking to capitalize on social media, making passionate fans and potential customers, it is important to make sure your social media presence is strong. One of the best ways to do this is to make sure you have a following on social media.
Engaging your audience with relevant content and helping keep them engaged with you is one way to keep your brand fresh in their mind. The amount of likes you get can help sway users to check out your page. After all, the more likes you have and the more engaging your posts appear to others, the more of an authority you appear to have in your niche.
So, what are some foolproof ways to get that engagement you are looking for? Read on to find out.
Create and Share Quality, Relevant Content
This one should be the most obvious, but it is often overlooked by so many people that are just wanting to put up post after post of the same content. Many people are just trying to promote their brands, and forget that their audience wants to see actual content, not just promotions and obvious marketing techniques.
If you want your posts to nab up some more likes, ensure you are posting informative, thought-provoking content that is actually relevant to your niche. Your audience is already on Instagram searching for the things you are posting, so the best way to grab their attention is by catering to what they want.
- Include your face in the images: This can make you seem more accessible and open. No one wants to engage with an anonymous poster. Showing your face personifies your brand, and makes it more approachable.
- Use effects and fun filters: Instragrammers love things like these. You can use Instagram’s Boomerang to create fun video loops, or inbuilt filters to make your pictures pop.
So many people forget the importance of hashtagging their posts correctly on Instagram. It is great that you are posting magnificent content that people will want to see, but no one will click that like button if they can’t see it.
Hashtags work as the index of Instagram. People often search for things they’re interested in by looking up popular hashtags. For example, if you are selling lotion or skin products, you might want to tag your posts with #SkinCare or #SkinCareRegimens.
- Use popular hashtags: You can find popular hashtags simply by searching for them.
- Don’t litter your posts with them: Hashtags are great, but you want to ensure they’re not filling your whole post. People are more likely to engage with a post that has only two relevant hashtags instead of several.
Hashtags get your content in front of the people most likely to be interested in it. If your content is relevant and engaging, folks seeing you posts through hashtag searches are sure to start liking it.
You can even purchase likes. This practice has existed since Instagram first came around, and is a strategy that has helped many digital strategists.
- Less time spent on building likes organically: If you are trying to boost your numbers quickly, purchasing likes and having them added directly to your account is a fast, easy way to boost your standing on Instagram.
- Quickly makes you appear more credible: Like it or not, likes are what sway people’s opinions on a post. When these people are potential customers, swaying them in your direction is important to building and growing your following. Purchasing likes on a post or even multiple posts can help you gain more exposure and credibility even more quickly in your niche.
If you are considering purchasing likes for your Instagram account, be sure to use a reputable online vendor such as Buzzoid. Quality vendors provide real likes as opposed to bots and will help you securely grow your Instagram presence.
Engaging posts and a high number of likes are the first impressions your brand will give people on the social platform. It is highly important that you work on growing your likes today so that you can benefit from the possibility of even more potential customers tomorrow.